以湖湘文化为依托发展湖南旅游纪念品产业的思考

Reflection on the Development of Tourist Souvenir Industry Based on Hunan's Culture

本文通过对湖南旅游纪念品的现状分析,从弘扬湖湘文化、树立湖湘文化品牌、挖掘产业附加值、培养本土设计人才四个方面,探索以湖湘文化为依托发展湖南本土旅游纪念品行业之路。

Through an analysis of the current situation of the tourist souvenir industry in Hunan Province,this paper,from four aspects,that is,the promotion of Hunan＇s culture,the establishment of culture brand,the cultivation of the industrial added value and the breeding of local design talents,attempts to make a study on the development of the local tourist souvenir industry in Hunan based on its unique culture.