摘要
信用评价机制对网络购物的发展起到了积极的推动作用,同时也对在线销售的商品定价产生了一定的影响。本文通过一个两阶段的逆向选择博弈模型,分析了不同信用等级的商家对商品的定价差异。由于消费者风险意识的不同,信用级别高的商家有可能向消费者索取高价,从而获得高额利润。
Credit evaluation mechanism has played a positive role in the development of online shopping, and had a certain impact on the goods pricing of online sale. The differences in commodity pricing of different credit rating businesses are analyzed by a two-stage adverse selection game model in this paper. As the risk awareness difference of consumer, businesses with high credit rating are likely to charge high prices to gain high profits.
出处
《未来与发展》
2012年第1期45-47,共3页
Future and Development
关键词
网络购物
信用评价
定价
风险
online shopping
credit evaluation
pricing
risk
