摘要
营销渠道策略的系统化设计是提高企业核心竞争力的重要内容。本文对营销渠道体系的构建原则、决策要素进行了系统化的阐述,希望有利于企业建立营销渠道竞争优势。
System design of marketing channel strategy is the important part of imporving enterprise core competitiveness.The paper describes systematically construction rules and decision-making elements of channel network system.Hopefully it is helpful to enterprise building competitive advantage in marketing channels.
出处
《价值工程》
2012年第4期50-51,共2页
Value Engineering
基金
杨凌职业技术学院科研基金项目资助
项目名称"杨凌制药企业营销通路研究"
项目编号A2010021
关键词
渠道蓝图
经销商标准
渠道政策
渠道运作
渠道推广
channel blueprint
dealer standards
channel police
channel operation
channel promotion
