我国奢侈品消费存在的问题及发展对策

Development Countermeasures and Problems of Consumption of Luxury Goods in China

本文从我国消费的宏观环境出发,分析了奢侈品品牌在我国的消费现状及存在消费结构不合理、非理性消费、缺乏本土奢侈品牌等问题,深入剖析这些问题出现的主要原因,有针对性的提出促进我国奢侈品健康消费和成长的措施。

In this paper,consumption status of luxury brands in China and problems,such as lack of local luxury brands,irrational consumption,unreasonable consumption structure and so on were analyzed from macro environment of China′s consumption,and the main causes of these problems were dissected deeply,finally,targeted measures to promote healthy consumption and growth of China′s luxury goods were put forward.