摘要
Breaking the Mengniu ModelMengniu Dairy Group, a Chinese dairy giant based in the Inner Mongolia Autonomous Region, has been struggling with constant scandals surrounding tainted milk. The root cause lies in the company＇s business model focused on marketing over quality control. The only solution is to ditch that model and build agricultural cooperatives that can effectively ensure food safety.
OPINION Breaking the Mengniu Model Mengniu Dairy Group,a Chinese dairy giant based in the Inner Mongolia Autonomous Region,has been struggling with constant scandals surrounding tainted milk.The root cause lies in the company’s business model focused on marketing over quality control.
