护肤品小品牌与屈臣氏的营销策略

Marketing strategies of small skin care brand and Watsons

屈臣氏是中国最大规模的保健及美容产品零售连锁店,在中国发展迅速。论述了自创护肤品小品牌与屈臣氏这个强势卖场之间的竞争、谈判和妥协。化妆品小厂家只要抓住消费群体的个性、爱好、新鲜以及掌握市场营销策略也能够做大做强。

Watsons is the biggest scale chain store of health beauty products in China.Watsons developed very fast in China.The competition,negotiation and compromise between the self-owned,small brand and strong Watsons store were related.The small brand manufacturers can also be larger and stronger as long as they are capable of understanding the consumer＇s mentality,personality,curiosity and hobby along with proper marketing strategy.