民族文化生态旅游品牌对策研究——以湘西土家族苗族自治州为例

Research on National Culture Eco-tourism Brand Countermeasures——A Case Study of Tujia and Miao Autonomous Prefecture of Xiangxi

随着湘西地区旅游的兴起,提出建设"民族文化生态旅游"品牌,通过深入湘西地区实地调研,根据民族文化生态旅游概念的界定,分析了湘西地区建设民族文化生态旅游品牌建设当前存在的问题,并提出了具体对策。

The tourism in Xiangxi was in its full swing.This paper put forward the idea of constructing the national culture eco- tourism brand. By deep local investigation and the definition of ecological tourism with culturally distinctive features, this paper analyzed the extant problems existing in the construction of tile national culture eco - tourism brand, and further advanced several specific measures.