旅游供应链中资源保护型景区门票定价模型

The Scenic Spot Entrance Fee Setting Models for Resource Protection in Tourism Supply Chains

针对旅游业经营中旅游景区负担过重,资源破坏严重的情况,在对相关国内外文献总结的基础上,提出了旅游供应链中资源保护型景区定价模型。本文的定价模型完全建立在资源保护的底线上,在资源持续使用的基础上有利于兼顾企业的盈利要求。模型从景区仅直接面对散客的情况,扩展到提供"购物游"和"纯玩游"两种产品时,旅游供应链中相关企业各种博弈下的景区对旅行社的保护型定价模型。为了揭示由于散客、旅行社和整合式旅行社同时带来游客流对于景区资源保护所产生的相互影响,还进一步扩展到景区同时面对三种供应链客源的定价模型。本文给出了所有模型的解析解。

Based on review of relevant researches on scenic spot entrance fee, this paper establishes scenic spot entrance fee pricing models for resource protection. These models includes five ones： the first one pricing to individual tourists; the second one pricing to local tour operator who provides two products ＂pure-tour＂ and ＂regular-tour＂ ; the third one pricing to tour operator in intergraded tourism supply chain ; the forth one pricing to individual tourist and local tour operator; the fifth one pricing to individual tourists, local tour operator and tour operator in intergraded tourism supply chain simultaneously. We get the analytic solutions for the all models.