基于破坏性创新的比亚迪创新战略研究

BYD's Innovation Strategy Based on Disruptive Innovation

破坏性创新理论作为一种非连续的技术或商业模式创新,通过低端破坏和新兴市场等独特价值进入非主流市场,建立起新的客户价值结构,改变了行业既有的竞争规则,破坏了在位企业的竞争优势基础。本文首先对破坏性创新理论进行梳理和归纳,从技术和商业层面分析了比亚迪破坏性创新的形成机理,提出了比亚迪所存在的突出优势和弱点问题,并给予一定的建议。

Disruptive innovation theory is a dis-continuous technology or business model innovation. It gets into the non-mainstream market through unique value such as the low-end damage and the new emerging markets, builds a new customer value structure, changes the existing competition rules and undermines the basis of competitive advantage of the incumbent firms. The essay discusses and summarizes the theory of the disruptive innovation theory, and analyzes the BYD＇s formation mechanism of the disruptive innovation from the technical and commercial aspects. The paper puts forward the outstanding issuees of the strengths and weaknesses of BYD and gives some suggestions.