摘要
在WEB2.0时代,微博的兴起正在深刻地影响着社会信息的传播。各级消防职能部门,如何更好地利用这一新兴传媒的即时通信工具,普及消防宣传,推动灭火救援、应急管理和防火监督等工作的创新,是当前亟待解决的问题。在分析消防政务微博面临的机遇和挑战的基础上,从宣传策略和内容准则两个角度,提出了消防政务微博建设的一些策略和建议。
In the era of WEB 2. O, the rise of MicroBlog having a profound influence on the method of communication. It＇ s exigent for fire department to solve this question. How to promote the management innovation of popularizing fire propaganda, promoting fire rescue, emergency management and fire supervision jobs by better using the new instant messenger. Based ;on the analysis of the Fire Department Official MicroBlog＇ s facing opportunities and challenges, this paper put forward some suggestions for the Fire Department Official MicroBlog＇ s development, from the two angles, propaganda tactics and content guidelines.
出处
《武警学院学报》
2012年第1期84-86,共3页
Journal of the Armed Police Academy
关键词
消防政务
微博
机遇和挑战
宣传策略
内容准则
fire department official
MicroBlog
opportunity and challenge
propaganda tactic
content guideline
