营销渠道中间商价格竞争博弈分析

Price Competition Game Analysis of Marketing Channel Intermediaries

营销渠道管理作为市场营销中重要的一部分,是连接生产和消费的纽带,也是企业走向市场的桥梁。而中间商之间的价格竞争一直是市场上一个普遍存在的现象,通过囚徒困境博弈模型的构造对中间商之间的价格竞争进行分析,找到其纳什均衡,从而提供一些对价格战困境的建议,为社会经济活动的良好发展提供一些理论依据。

Marketing channel marketing management as an important part,is connected with the ligament of production and consumption,also is the enterprise the bridge that moves toward the market.While the middleman between the price competition market has been the last common phenomenon,the prisoner＇s dilemma game model was constructed for middlemen between the price competition analysis,to find its Nash equilibrium,thereby providing some suggestions on the price war difficult,for the social economic activities to provide some theory basis for the sound development of.