摘要
客户关系需要进行管理才能发挥出最大的作用,为企业创造更大的财富。但是为了便于企业得到这笔财富还需要一种工具,那就是数据挖掘技术。将数据挖掘的方法用到我们的客户关系分析与管理中,就是文章的主旨。结合工作实际经验,对客户关系用数据挖掘技术做一个简单的分析。
Customer relationship need to carry on the management to play the greatest role,for enterprises to create greater wealth.But in order to facilitate the enterprises to get the treasure also need a tool,the data mining technology.The data mining method we use customer relationship,is the theme of this paper.Because of the author in Chinese communication enterprises working for 5 years,so the binding to the actual work,combined with his own experience to my company＇s customer relationship using data mining technology to make a simple analysis.
出处
《软件导刊》
2012年第1期162-164,共3页
Software Guide
关键词
客户关系
管理
数据挖掘
通信企业
Customer Relationship
Management
Data Mining
Communication Enterprises
