RSS技术在电子商务网站C2C领域中的应用分析

Application of RSS Technology to C2C E-commerce Sites

随着信息技术的发展和人们购买方式的转变,电子商务网站逐渐兴起,个性化和便利性成为人们在网络进行营销行为的一种迫切要求,而丰富站点总汇(RSS,Rich Site Summary)技术为电子商务网站在C2C(Customer to Customer)领域中实现这种要求提供了良好的解决方案。文章系统地描述了RSS技术的含义和功能,并提出了应用RSS技术改进现有C2C电子商务网站的新思路;建设性地提出了RSS技术应用于C2C电子商务网站中的系统结构、使用模式,并结构性地描绘了系统开发过程中的技术设计问题——动态RSS Feed生成。将RSS技术应用于C2C电子商务,能够更有效地帮助用户根据自己的个性化需求订阅商品信息,快速读取有效信息、及时获得更新消息,有利于商品的销售。

With the development of infornlation technology and the shift of peoples＇ purchase mode, more and more attentions are paid on e-commerce sites. Personalization and convenience have been urgent requirements of an e-commerce site, anti that RSS teehnoh）gy is the right solution for C2C e-commerce websites to meet the above requirenlents. This paper describes the meanings and functionalities of RSS tec, hnology, proposes a new idea to improve the existing C2C e-commerce websites by applying RSS technology to its system structure and usage patterns, forther depicts a teehnieal problem of the development process, e.g., the generation of dynamic RSS Feed. Using RSS teehnolngy to C2C e-commerce is not only helpful for users to subscribe to product informatinn with their individual needs and timely get valid infbrmation, lint also helpful for inerehants to promote sales.