海南省文昌市旅游产业链的建构分析

Research on the Construction of the Tourism Industrial Chain of Wenchang Hainan

文昌市是海南省东部"椰树海岸"滨海旅游长龙的"龙头"所在区域,在海南国际旅游岛建设中占据着重要地位。对文昌市旅游产业的发展现状进行了分析,并对其现有的旅游产业链进行了解析。研究发现,由于知识分工不够深化,文昌市现有旅游产业链存在的问题主要有:核心产业链为传统线性关系,缺乏必要的横向整合;旅游相关产业链缺乏,纵向延伸不够;旅游产业链内部各要素协作性不高,整体竞争力较弱等。因此,有必要构建以知识分工为基础的网络状旅游产业链,以使文昌市旅游发展获得持续的竞争优势。

Wen chang , the leading region of coastal tourism ＂Coconut Coast＂ in the eastern Hainan Province,occupies an im- portant position in the building of the international tourism island of Hainan. This paper firstly analyses the current development situation of Wenchang tourism industry,and then does a deconstruction of its tourism industrial chain. It found that because of the division of knowledge is not deept enough,main problems in Wen chang tourism industrial chain are： the core industrial chain as the traditional linear chain, lacking necessary horizontal integration;lacking tourism-related industrial chain, the industrial chain verti- cal extension is not enough; the elements in the tourism industrial chain doesn＇t coordinate well; overall competitiveness is weak and so on. So in order to obtain sustainable competitive advantage on tourism development, building a network--like industrial chain based on the division of knowledue is reollired