微博营销系统用户分析功能的设计和实现

Design and implementation of user analysis function of microblog marketing system

为了构建一个基于微博开放平台的在线营销系统,给营销人员提供更加全面、准确的用户信息,系统通过各微博平台开放API获取用户消息和相关信息,重点研究了如何通过融合来自不同开放平台的用户数据源,形成统一的用户数据模型的问题,最终实现了各平台用户数据的整合。实验结果表明,该系统功能能够更加准确、全面地反映用户真实信息。

To build an online marketing system that was based on microblog open platform and provide marketing specialists with more comprehensive and accurate information,users＇ status and relative information was acquired through open platform API.The authors focused on how to merge user data from several different open platforms and to form one unified user data model,finally achieved the amalgamation of user data from different platforms.The experimental results show that this function can reflect the user＇s information more comprehensively and accurately.