浅议信息时代高校校报的发展

On the development of college newspapers in the information age

在以网络为代表的新媒体无孔不入的今天,传统的报纸面临着巨大的压力,同样新媒体对高校校报的冲击无疑也是巨大的。如何在竞争激烈的新媒体时代继续引领校园舆论,是所有高校校报人所引以深思的问题。列举了信息时代以网络为核心的新媒体对高校校报的冲击,特别是在读者获取信息的方式、读者阅读兴趣、读者阅读习惯等方面的巨大影响;分析了高校校报和网络媒体在内容、形式等方面各自的长处和特点,并初步提出了高校校报机构调整和加深内涵建设等应对措施。

New media,like the Internet,are the great challenge for traditional media like newspapers,including college newspapers.How to maintain the leading medium on campus is what college newspapers should focus on.This article analyzes the impact of new media on college newspapers in the information age,discusses the respective characteristics and their strengths of new and traditional media,and proposes the measures to be taken for further reform and development of college newspapers.