旅游目的地品牌研究

Destination Brand Research

旅游目的地营销经历了旅游地形象、旅游宣传口号之后,迎来了旅游目的地品牌竞争时代,构建旅游目的地品牌已经成为一种必然趋势。通过在前人研究基础上对旅游目的地品牌做进一步研究,探究了旅游目的地品牌内涵及自身发展规律,对旅游地品牌有进一步的认识,更好的促进旅游地可持续发展。

Tourism destination marketing through the tourist image,tourism promotion slogan,ushered in the era of tourism destination brand competition.Tourism destination brand building has become an inevitable trend.In this paper,based on the previous research on tourism destination brand to do further research,the author explore the meaning of tourism destination brand and its own law of development.Then on a more in-depth understanding of the destination Brand,better promotion of tourism to sustainable development.