基于网络平台的果类特色农产品产业链的标准化

Standardization of the Industrial Chain of Distinctive Agricultural Products Based on Network Platform

笔者介绍了果类特色农产品流通产业链的概念,并以电子商务网络为平台,构建了基于网上交易的果类特色农产品流通的新型产业链。围绕该产业链的生产加工环节、网上展示与交易环节、交易后服务环节遇到的标准化问题,提出了相对应的解决方案:在生产加工环节,应集中规模化种植;因地制宜地采摘和贮存;进行凸显品牌特色的绿色包装;建设果类农产品协会。在网上展示与交易环节,规范平台身份认证,完善认证技术和制度;注重产品展示统一化,信息丰富多元化;加强洽谈的专业化,体现沟通的差别化;定价综合化,参考因素多样化;准入条件法制化,账户管理差别化。在交易后服务环节,要不断拓宽物流业务范围,注重科技投入;以顾客为中心,制定特色服务标准子系统;建立明确的信用评价标准和严格的失信惩罚机制;实施客户关系管理系统,完善监控机制。

In the paper,the concept of circulation industrial chain of distinctive agricultural products is introduced.By using the e-commerce platform,the new industrial chain for the circulation of distinctive agricultural products on the basis of online transaction is established.In view of the standardization problems in the production and processing section,online exhibition and trade section,after sale section,the related solutions are put forward.In the production and processing sections,the fruit farmers should implement scale cultivation;pick and store fruits according to the local situation;pack fruits by using green package which can represent the features of the brand;establish the agricultural products association.In the section of online exhibition and trade,the identity of network platform should be normalized and the authentication technique and system should be perfected;the unification of product exhibition should be paid attention to;the specialization of negotiation should be intensified and the differences in communication should be represented;the price should be made comprehensively and the reference factors should be diversified;the entrance situation should be legalized and the account should be managed differently.In the after sale section,the business scope of logistics should be expanded and technology should be input;taking the customers as the center,the subsystem of distinctive service standard should be stipulated;the credit evaluation standard and punishment mechanism should be clarified;the customer-related management system should be implemented as well as the supervision mechanism.