国内生态旅游者的生态意识及行为特征调查研究——以南京将军山生态旅游景区为例

Study on Ecological Consciousness and Behavior Characteristics of Inbound Eco-tourists

以南京将军山生态旅游景区为调查区域,利用抽样调查与个别访谈结合的方法分析国内生态旅游者的生态意识及行为现状。研究结果表明:生态旅游者大多具有表层的生态意识,但其实际生态行为远滞后于生态意识;过半生态旅游者的环境责任感并不强,少数生态旅游者兼备表层和深层生态意识。总体来看,目前生态旅游者的特点类似于一般的生态旅游者。

Taking eco-tourism scenic area of General Mountain in Nanjing as study case,through a lot of investigation questionnaire,we deeply learn about the ecological consciousness and behavior characteristics of inbound eco-tourists.Research results show that most eco-tourists have the superficial ecological consciousness,but the actual ecological behavior often lags behind the ecological consciousness far;environmental responsibility of more than half of the eco-tourists is not strong,only a few ecological tourists have both the superficial and deep ecological consciousness.Overall,the eco-tourists＇ characteristics are similar to the general ecological tourists currently.