问卷调查中的“问题”编排准则

The Question Arrangement Rules During Questionnaire Survey

问卷调查中的"问题"编排遵循一定的准则,主要是由易到难;由熟悉到陌生;先行为问题后态度问题;感兴趣的问题在前,有顾虑的问题在后;辅助性问题在前,敏感性问题在后;封闭式问题在前,开放式问题在后。

There are some certain principles in question arrangement during questionnaire design. When we discuss the questionnaire structure, we should order question from simple to complex, from similar to strange, from behavior to attitude. Also we should put open-ended question behind closed-ended question, place supplementary question in front of sensitive question.