广西北部湾滨海体育旅游开发策略研究

A Study on Developing Strategies of Coastal Sports Tourism in Guangxi's Beibu Gulf

文章从广西北部湾的实际情况出发,分析了当前北部湾滨海体育旅游市场开发的优势、劣势及其存在的威胁,并在此基础上运用RMP分析理论,对广西北部湾滨海体育旅游产品体系的开发进行了较为系统的分析,提出了北部湾滨海体育旅游市场"加强宏观调控,制定可持续发展的体育旅游远景规划;加大促销宣传力度;积极培育旅行社、体育俱乐部成为体育旅游的市场主体;培养体育旅游人才,尽快完善体育旅游智力支撑"的开发建议。

Starting from the actual conditions of Guangxi＇s Beibu Gulf,this paper tries to analyze the present advantages,disadvantages,and existing threat in developing coastal sports tourism market of Beibu Gulf.And on this basis,by using RMP analysis theory,it gives a systematic analysis for the development of coastal sports tourism products in this gulf.And it put forwards developing suggestions for such market as follows：strengthening macro-control and establishing sustainable developing programming for sports tourism;increasing promotional efforts;actively nurturing travel agency,sports clubs to be the main market bodies of sports tourism;and training talents so as to perfect the intelligent support for sports tourism.