Web使用挖掘在电子商务网站的应用研究

The Applied Research of Web Usage Mining to Electronic Commerce Website

该文在对Web使用挖掘的相关研究基础上，为了深入分析消费者的网上购物行为，提出了结合点击流数据的方法，利用多维关联规则算法从用户的购买历史记录中挖掘出用户的购买模式及商品间的联系，向用户提供个性化推荐。

Abstract： In the paper,in order to analyze the customers＂ behavior on internet,author put forward a method of combination of click-stream data based on the related research of web usage mining,using multidimensional association rules algorithm to mine the mode of purchase behavior and the internal relations between products from customers＂ history transaction records, for providing personalized recommendation.