基于DEA方法的浙江旅游业效率分析

DEA-based Efficiency Evaluation of the Tourism Industry in Zhejiang

追求更高的资源利用效率是旅游业发展的目标,旅游业的效率分析一直受到行业和学术研究的共同关注。该文利用数据包络分析方法对2009年浙江省各主要城市的旅游业的投入和产出效率进行比较评价,结果表明,浙江省旅游业的总体效率比较高,但各城市主体之间仍存在差异。该效率分析旨在提供一种评价旅游业发展的思路和决策参考。

The pursuit of higher efficiency in resource utilization is the objective of tourism development.Efficiency analysis of tourism industry has been the common concern in both industry and academic research.This paper uses the method of data envelopment analysis（DEA） to compare and evaluate the tourism industries＇ input and output efficiency in 2009 across major cities in Zhejiang Province.The results show that the overall tourism industry in Zhejiang has relatively high efficiency,but variations exist among the different cities.This paper aimes to provide an evaluation method and effective reference for Zhejiang＇s tourism development.