摘要
随着社会经济的发展,酒店业正面临着前所未有的发展机遇和日趋激烈的市场竞争。酒店业营销策略的创新和转变是时代的需要。我国酒店营销存在理念相对落后、行业网络化和信息化程度低等问题,这需要从业人员要对现代酒店网络营销、绿色营销等新型营销策略进行研究,根据国内酒店的自身特点,设计出具有针对性的营销策略创新方案以及实施的步骤和实施过程,为我国的酒店营销发展提供参考。
With the social and economic development,the hotel industry is facing unprecedented development opportunities and the increasingly fierce market competition.Marketing strategy innovation and change of hotel industry is the need of the times.Present hotel marketing in China has relatively backward ideas,low level of industry networking and information,which requires employees to study the strategies such as internet marketing,green marketing,design innovative solutions and the implementation of marketing strategies based on the inherent characteristics of the domestic hotel,and provide a reference for the development of China＇s hotel market.
出处
《吉林省经济管理干部学院学报》
2011年第5期50-53,共4页
Journal of Jilin Province Economic Management Cadre College
关键词
酒店营销
营销策略
网络营销
绿色营销
Hotel marketing
Marketing strategy
Network marketing
Green marketing
