论无锡市非物质文化遗产的休闲旅游产品开发

Discussion on Development of Leisure Tourism Products of Intangible Cultural Heritages in WuXi City

在概述非物质文化遗产概念,介绍非物质文化与休闲市场的关系的基础上,分析了无锡市旅游休闲产品的现状和存在的问题,指出无锡市休闲产品包括风景名胜、自然山水、城市休闲、乡村生态休闲、文化休闲5种类型,并针对其目前存在的休闲产品结构单一,缺乏参与性与文化性,夜游产品单调且价格偏贵,部分产品设施配套不齐全,消费能力不强的问题,提出基于非物质文化遗产视角的无锡市休闲旅游产品开发的相关主张,强调应利用无锡市非物质文化遗产丰富休闲产品形态,提升现有休闲产品的文化内涵,并为夜游增色,促进休闲消费。

Based upon the brief introduction of the concept of intangible cultural heritage and the relationship between intangible culture and leisure market, the current situation and existing problems of leisure tourism products of WuXi City are analyzed. It points out that there are 5 types of leisure products in WuXi City including scenic spots, natural landscape, urban leisure, rural biological leisure as well as cultural leisure. As for problems of single structure of leisure products, lack of participation and culture, monotonous and unreasonably expensive night travel products, incomplete facilities for certain products, and weak consumption ability, some relevant propositions on leisure tourism products of WuXi City from the angle of intangible cultural heritage are made, emphasizing to take advantage of the various forms of leisure products in order to enhance the cultural connotation of the present leisure products, add charm to night travel, and boost leisure consumption.