基于结构方程的区域旅游产业竞争力评价模型

The Evaluation Model of Regional Tourism Industry Competition via Structural Equation

文章从系统分析评价区域旅游产业竞争力的传统统计分析方法的优劣出发,借助结构方程模型来研究资源因素、支持因素、区域旅游管理因素、区位因素及需求状况因素五个因素与区域旅游产业竞争力之间的关系。采用对称量表形式,通过现场调查和发送电子邮件等方式完成研究所需要的数据收集,并在此基础上建立了拟合优度更好的区域旅游产业竞争力评价模型。研究表明,上述五个因素与区域旅游产业竞争力之间均存在正相关关系,其中旅游需求对区域旅游产业竞争力的影响最大,其次为支持因素。

The paper examined the relationship between the regional tourism industry competitiveness and the five factors such as resources,support,regional tourism management,location and demand by analyzing the strengths and weaknesses of the traditional statistical analysis methods for evaluating the regional tourism industry competitiveness,with the merits of structural equation model.Using the symmetric scale,data collection was obtained through investigation and E-mail,etc.Based on the data,the evaluation model was developed about regional tourism industry competitiveness with better fitness.From the final route chart it can be seen that there are positive correlation between any one of the above five factors and the regional tourism industry competitiveness.Among them the tourism demand has the biggest influence on the regional tourism industry competitiveness,and the next is support factor.