PCA辅助购物决策的研究现状及展望
摘要
比较购物是一种新兴的B2C电子商务模式,它通过产品比较代理从各个商业网站中搜集产品信息,并将这些信息经过整合后呈现给消费者,帮助消费者对不同的产品进行比较,从而更好地作出购物决策。本文介绍了产品比较代理的设计原理、类别以及消费者使用产品比较代理获取信息以辅助购物决策的认知过程,最后对产品比较代理这一新兴技术的发展趋势作了展望。
出处
《人类工效学》
2011年第3期72-75,共4页
Chinese Journal of Ergonomics
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