基于本底趋势线的旅游危机统计:浙江实证

The Background Trend Line Based Statistic Analysis of Tourism Crisis:An Empirical Analysis of Zhejiang Province

借助于本底线方程作为测试工具,以浙江旅游业在金融危机中的入境旅游人数变化及危机管理对策为主要内容,包括前期数据处理及方程建立、危机期内影响量的变化、危机影响时长及管理路径研究几个方面,指出政府应对危机的行动逻辑应该在旅游定位、旅游需求、旅游创造、旅游平台及人才培养等方面。

Using the background trend line equation as the test tool and the change of tourist number and crisis management in Zhejiang tourism industry during the financial crisis as the main content,this paper describes the initial data processing and equation formulation,and various aspects of volume changing during the crisis period,crisis duration and management methods.Government actions to tackle the crisis should be in tourism orientation,tourism demand,tourism creation,tourism platform,and personnel training etc.