中小企业虚拟经营的核心竞争力研究

Virtual Operation of Small and Medium-sized Enterprises Core Competitiveness Research

随着经济和互联网技术的不断发展,企业的外部市场环境发生了巨大的变化,传统的企业战略越来越难以适应这种变化和要求,由于竞争的激烈性以及资源的稀缺性,任何企业尤其是中小企业都难以在全部业务环节占有优势。在这种情况下虚拟经营战略产生了。中小企业要实现虚拟经营的有效性,必须要建立能快速适应市场的组织结构,虚拟经营为企业更有效地实现最终客户的价值从而提高自身的核心竞争力提供了新的途径,培养核心专长,扬长避短,保持并不断强化自身核心竞争力,加强智力资本的积累。

As the economy and the continuous development of Internet technology,the enterprises external environment has undergone tremendous changes,the traditional enterprise strategy is more and more difficult to adapt to the changes and requirements,because of the fierce competition and the scarcity of resources,any enterprises especially small and medium-sized enterprises are difficult in all aspects of business advantage.In this case the strategy of virtual operating produced,Small and medium-sized enterprises to realize virtual operating effectiveness,we must establish the able to quickly adapt to market organization structure,virtual management for the enterprise effectively achieve the ultimate customer value so as to improve their core competitiveness has provided a new way,cultivate the core expertise,foster strengths and circumvent weaknesses,maintain and continually enhance their core competitiveness,strengthen intellectual capital accumulation.