项目管理在轿车新产品开发过程中的应用

The Application of Project Management in New Product Development Process of Car

汽车行业的竞争日益加剧,产品更新换代速度越来越快,先进的项目管理技术成为保证新产品项目成功的关键因素。文章从实际出发,结合项目管理理论,分析了轿车新产品开发流程中项目管理的职能,揭示了项目管理理论在轿车新产品开发过程中的适用性和重点。事实证明,企业必须把产品开发和项目管理相结合,才能真正实现产品规划与满足市场的要求。

The competition of auto industry has become more and more fierce, and update speed of production has become more faster. Only can succcssfid new production development projects be guaranteed by using advanced project management methods. The article analyzes project management functions in new produclion development process, reveals the adaptability and hmal points of project managements theory, in new product development process. It can be proved by truth that corporation would achieve production blueprint and meet market requirement by combining product development and project management.