基于特色文化定位的休闲产业发展模式探究——以山东半岛蓝色经济区为例

文化可通过其显层和隐层功能实现和提升休闲的"教育"及"社会价值",文化的族群性决定了文化的区域性差异及其特色文化的存在。定位该特色文化的诉求点,并在休闲产品或服务的设计中加以体现,其文化内涵便会大大提升,若此种设计能与顾客的真实价值主张相匹配,休闲业便会可持续发展。选取竞争力较强、产业关联度较大的休闲产业作为增长极,实现区域内休闲产业的集群式发展,可使该地区成为独一无二的特色文化休闲基地。

Culture may realize and promote the ＂educational＂and ＂social valu e＂of leisure through its visible and invisible function.The ethnicity of cultu re decides culture regional differences and special culture existence.The cultu re connotation will be significantly promoted when the appealing point of specia l culture is located and reflected in the designing of leisure products and serv ice.If such a designing is able to meet the demand of customers＇real value,le isure industry can obtain sustainable development.It is possible to select leis ure industry with relatively strong competitive and industry related degree as g rowth pole to realize the clustered development of leisure industry within the r egion so as to make the region become the leisure base of unique special culture.