摘要
文章主要以厦门同安温泉节为楔机,通过如何利用温泉资源,做大做强同安旅游产业,进而衍生到厦门精品旅游的打造,以期一定的营销手段突出同安温泉旅游的个性特色,探讨温泉加乡村精品游运作新模式。并就现实存在的如何提高温泉旅游的宣传技巧等瓶颈问题,结合国内外成功案例,应用大众传播学原理,提出些建设性意见。
Based on hot spring festival in Xiamen Tongan as the occasion,aimed at how to use the resource of hot spring and strengthen Tongan tourism industry,and thus develop the creation of Xiamen quality tourism,hoping to stand out the characteristics of hot springs tourism in Xiamen Tongan by a certain marketing ways,the operation of new model in hot springs and quality village tour was discussed.Combined with the success examples at home and abroad and the theory of mass communication,some constructive comments about how to enhance communication techniques of the hot springs tourism were put forward.
出处
《福建建设科技》
2012年第1期46-50,共5页
Fujian Construction Science & Technology
关键词
温泉
大众传播学
可持续发展
乡村旅游精品
hot spring
mass communication
sustainable development
quality village tour
