食品包装色彩设计的原则

The Principles of Food Packaging Color Design

在色彩设计理论的基础上,分析了食品包装色彩易于注意、易于色彩联想和易于记忆的基本要求,并结合生活中的食品包装色彩的设计,论述了创造主色调的差异和包装内部设计元素之间色彩差异的方法,进而分析了运用单色联想和色彩搭配联想创造正确的色彩联想的方法。在此基础上,提出了食品包装色彩设计必须符合被包装食品的属性、符合目标市场色彩心理和符合品牌形象的原则。

On the basis of the theory of color design,it analyzed the basic requirements of the food packaging color,which is easily to notice,easily to color association and easily to memory.Combined with the food packaging color design in the life,it discussed the method of creating the color difference of main hue and the color difference among packaging internal design elements,and analyzed the method of creating the right color association by using single color association and color collocation association.Based on this,it put forward the principle which the food packaging color design must accord with the attribute of the food inside the package and the target market consumer′s color psychology and the brand image.