摘要
简要介绍了市场营销中的竞争者导向概念,指出了新信息环境下图书馆应强化竞争意识,分析了信息服务市场中竞争者的产品和服务,提出了图书馆的应对策略。
After the conception of competitor guidance in marketing was described, the fact that library should strengthen its competition awareness under new information environment was pointed out, the products and service of competitors in information service markets were analyzed, and certain measures were proposed for libraries to improve their competition advantages.
出处
《中华医学图书情报杂志》
CAS
2012年第1期7-9,共3页
Chinese Journal of Medical Library and Information Science
关键词
竞争者导向
市场营销
图书馆服务
信息服务
Competitor guidance
Marketing
Library service
Information service
