呼和浩特铁路局战略营销实施的对策研究

Research on Strategies of Implementation of Strategic Marketing of Hohhot Railway Administration

呼和浩特铁路局的管理体制和经营机制在运输业市场竞争日益激烈的情况下不能适应市场经济发展要求日趋明显,呼和浩特铁路局只有站在战略的高度,运用战略营销的理论与思想,分析所面临的巨大市场,结合自身资源条件并不断培育核心竞争力以形成自己的优势领域和特色,才能在激烈的市场竞争中谋求生存与发展。

Management system and operational mechanism of Hohhot Railway Administration can not meet the requirements of market economy in the case of fierce market competition of transport service,which becomes increasingly obvious.Only basing on strategic perspective,using theory and ideas of strategic marketing to analyze huge market which faces,and forms own advantageous fields and characteristics combining with conditions of their own resources and cultivating core competitiveness constantly,can Hohhot Railway Administration seek survival and development in fierce market competition.