石化企业销售中的信息分析与客户信息管理

Information Analysis and Customer Information Management in Marketing of Petrochemical Enterprise

本文以石化企业市场营销中的信息分析与客户信息管理为背景,深入浅出地介绍了信息分析与客户信息管理的重要性,通过客户信息反馈,把握市场行情,为企业的经营决策提供依据,使企业的经济效益最大化。

Taking information analysis and customer information management in marketing of petrochemical enterprise as background,this paper introduces the importance of information analysis and customer information management,grasps the market condition through customer information feedback to provide the basis of management decision-making of enterprise,make maximization of economic benefit of enterprise.