试论河北白酒的品牌建设

Discourse of Construction About Liquor Brand in Hebei

阐述了随着经济时代的不断进步,河北白酒的经营理念从产量到质量再到品牌,从产品到商品再到人品的发展历程和趋势。当今,河北白酒企业应回避历史品牌的竞争,相信精神品牌的力量。

The course and tendency of the liquor management in Hebei was expounded in this assay,which is from Qutput to Quality and Brand,from Products to Commodity and Charater,with the progress of economy. Today,the liquor business in Hebei ought to evade the competition of the brand in history, believe the energy of the brand in spirit.