对等理论与进口商标的翻译

Equivalence Theory and the Translation of Trademark

好的商标翻译不仅可以为企业带来好的第一印象,而且可以对产品的销售起到很大的推动作用。尤金奈达的对等翻译理论在进口商标的翻译中有可应用性及可操作性。在该理论指导下翻译进口商标时应采取不同的策略。不仅要达到语言功能上的对等,也要具有对等的经济效益。

The translation of trademark is an important component of Company Image Strategy.A good translation of trademark can not only bring enterprise an excellent first-impression,but promote greatly the sale of the products.Nida＇s equivalence theory can be applied in the translation of trademark and under the guidance of the theory translators should use different translating methods to achieve functional equivalence.