2012 新春开市啦

Spring Festival? Also Shopping Carnival!

“春节期间，每天前50位属龙的顾客，会有相应的纪念品赠送。还会有财神巡演为顾客送福，并继续把庙会做得更精彩……”元旦刚过，北京东方新天地就开始精心谋划起龙年春节的营销活动。也难怪，2012年的春节比2011年提前11天，这也催早了人们喜闻乐见的春节经济。

Spring Festival is one of the most important traditional festivals in China.It has also become a sound reason for promotion in the shopping mall.The atmosphere of the festival is filled in the air in the Silk Street;the gold dragon ornaments are selling hot;online shopping of products particularly for the Spring Festival is rising rapidly;the tourist market is expanding…Nowadays,people are changing attitudes towards the Spring Festival.They are trying new ways to celebrate the traditional festival.For them,it means much more than the family reunion dinner or new clothes,but diversity of celebration,which has spurred the "Spring Festival Economy".For the markets and shopping malls,new ways of promotion are explored to respond to the changing situation.Nevertheless,traditional customs are gradually becoming the cultural symbol.And the festival becomes a connection where the tradition and the fashion meet.