童话王国的父子兵

A Father and Son's Story in the Kingdom of Fairy Tales

"50后"的童话大王郑渊洁正在老去,"80后"的儿子郑亚旗接杆做再创业先锋,要将父亲笔下的虚拟人物变成摇钱树。仅仅将一项完全靠兴趣和长期单打独斗的事业商业化并非易事,哪怕这事业看起来足够绚丽和前卫。

Whoever reads the fairy tales by Zheng Yuanjie may be deeply impressed by Pipilu,the lovely little boy in the tales.You may be surprised to know that the archetype for Pipilu is Zheng Yaqi,the son of Zheng Yuanjie.Now Zheng Yaqi has grown up and is moulding Pipilu in diversified aspects:a magazine,a lesson that teaches the children how to write,a cartoon series,a stage play,a movie,or an online game.The relationships between the father and the son may be unusual.The son has expanded the father's business,whereas the father has helped make the son a shrewd and resourceful startup,a distinct but mature young man.Zheng Yaqi has learnt to market himself after so many interviews in the past few years.Thus,there is no wonder that the post-80 young man has three different labels:son of 'the King of Fairy Tales' Zheng Yuanjie,a trendy young man,and a boss who dares to challenge H.Brothers Media Group in recruiting talents in Only You,a popular job-hunting talk show.The question that many people may wonder is:how the post-80 CEO has become the way he is now?