河北省文化产业竞争优势研究

Research on Competitive Advantages of the Cultural Industry in Hebei

在对文化产业竞争优势理论进行阐述和对河北省文化产业发展现状进行分析的基础上,采用灰色综合评价方法分析了河北省文化产业在全国范围内的竞争优势,进而运用SWOT方法对河北省文化产业进行分析,并构建了河北省文化产业竞争优势模型,提出河北省文化产业竞争优势提升对策建议。

Base on the theory of the competitive advantages of cultural industry and the analysis of the cultural industry competition of Hebei,this article evaluates the cultural industry competitive advantages in Hebei by using the method of the grey comprehensive evaluation.Then it uses SWOT,and analyses the cultural industry of Hebei from the aspects of strength,weakness,opportunity,and threat.At last this paper constructs the competitive advantage model,and provides strategies of improving the cultural industry competitive advantages of Hebei.