跨文化传播视域下中国武术国际推广策略研究

On the Strategies for the International Promotion of Chinese Wushu from the Perspective of Cross-cultural Communication

武术是中国传统文化精粹,是东亚文化圈身体文化的有力代表。调查结果显示,武术的国际发展极不平衡,习练人数总体偏少,各国对武术存在严重的"文化误读"现象,武术传播过程呈现出技击单一性、锻炼方法的不合理性以及文化内涵的表层片面性等特征。研究认为,应大胆突破武术现行内容体系;加大武术文化底蕴挖掘及输出途径探索;努力加强外派武术教练员的传统文化培训,提升对外教育教学质量;建立当代武术跨国远程教育,扩大武术网站扶持力度和完善网站内涵建设;积极寻求武术进入世界各国学校教育渠道;加速武术赛事的完善和国际推广;加速武术文化教育价值、健身价值、竞技价值的重构,实现武术科学化、社会化、竞技化的时空跨越,促进中国武术的当代传承和国际发展。

Wushu, the essence of Chinese traditional culture , is a powerful representative of body culture in east Asia . Recent years, Wushu has made great progress in the world, formed some dissemination organizations in each continent. But the development of it is imbalance. The number of people who participate Wushu is small and there even has a serious problem --cultural misreading about Chinese Wushu. The study suggests that the efforts be made to strengthen the traditional culture of Wushu from coaches , establish modern air education to promote the development of Chinese Wushu.