中产阶层体育休闲消费的特征及其社会效应

Consumpting Features of Sports and Leisure and Its Social Effect in Middle Class

随着改革开放和国家现代化步伐的加快,中产阶层迅速崛起及所引发的社会问题越发引起经济学、社会学等领域的广泛关注。中产阶层作为当代中国社会的主要消费群体,在体育休闲消费上表现出文化与品位的象征、西方与中方的融合、理想消费与符合消费并存等特征;对体育休闲消费具有积极的态度;对其他社会阶层起着引领与示范作用;对体育休闲产业的发展具有推动与创新功能。

：With the development of reform and opening to the outside world and the quick pace of national modernism, social problems triggered by the fast appearance of middle class are much concerned by some fields, such as economics and sociology. As the main consuming group, middle class shows some features on sports and leisure, e. g. , symbol of culture and taste, connection between the east and the west, coexistence between wishing consumption and real consumption, etc.. They showed positive attitude towards sports and leisure play a leading and model role to some other classes. All in all, they motivate and innovate the development of sports and leisure industry.