大同市入境旅游客源市场特征的动态分析

The Dynamic Analysis on Inbound Tourism Market Characteristics in Datong

文章运用旅游学、地理学、统计学等相关学科的基础理论,采用定量分析与定性分析相结合、理论与实践相结合的研究方法,从有关的入境旅游的数据入手,通过分析数据,揭示大同市入境旅游客源市场的空间特征、时间特征及行为模式特征,并提出有效拓展这一客源市场的策略,旨在为旅游企业及相关部门决策提供依据.

Based on the basic theory of related disciplines such as tourism,geography,statistics,etc.,this paper,through adopting the research methods of the quantitative analysis,qualitative analysis and combining theory with practice,sets about analyzing the relevant data of the inbound tourism and then attempts to reveal the spatial and temporal characteristics,as well as the behavior pattern characteristics of the inbound tourism market in Datong city.Finally,putting forward the strategy of effective extending from the tourism market,this paper aims at providing a scientific basis for the decision of the tourism enterprises and relevant departments.