摘要
我国有许多不同特色的陶瓷产区,形形色色的陶瓷光环下他们有着各自的特色。探讨获得"中国青花瓷之乡"后的梅州大埔,提出其主打产品"青花瓷"的发展空间,应以"青花瓷"的优势,借"青花瓷"元素的时尚性,依托"世界客都"的文化品味,打造"青花瓷"系列品牌,进一步促进梅州陶瓷文化品牌产业化的发展,造就名副其实的具有活力和影响力的"中国青花瓷之乡"。
There are many different characteristics of the ceramic producing areas.This paper discusses the development of ceramics in Dapu,the "China blue and white pcrcelain town".To seize the advantage of "blue and white porcelain," use the elements of fashion,rely on the cultural tastes of "world of Hakka",we can establish a "blue and white porcelain" family of brands,to promote cultural brand and ceramic industry development,so that a truly dynamic "hometown of Chinese blue and white porcelain"——Dapu can be set up.
出处
《嘉应学院学报》
2011年第12期5-8,共4页
Journal of Jiaying University
基金
广东省普通高校人文社会科学省市共建重点研究基地嘉应学院客家研究院招标课题(11KYKT10)
广东省科技计划项目(2011B031400007)
关键词
陶瓷
客家文化
产业
品牌
ceramics
Hakka culture
industry
brands