新化县文印产业现状分析及发展对策探讨

On the Present Situation and the Relevant Developing Strategyof the Printing Industry in Xinhua County

经过半个世纪的发展,新化人逐步将文印行业开辟成为该县农民转移就业的重要渠道和增收致富的支柱产业。但随着市场化、信息化的不断推进,科技含量不高、恶性竞争激烈、商业诚信缺失等因素日益严重地制约着新化文印产业的发展,文章从全面提高服务质量和服务水平;积极推动产业升级和扩大经营范围;充分发挥行业协会的作用,全面实施品牌战略;加强政府引导和扶持的力度,着力培育产业龙头等方面提出了促进新化文印产业持续发展的建议。

After a half century＇sdevelopment, people from Xinhua county have gradually made printing industry an important channel for farmers to shift and employ as well as the pillar industry for them to be rich. But along with the development of the market and information, some factors have restricted the development of the printing industry in Xinhua such as the lower content of science and technology, the fierce malignant competition, the lack of credibility. This paper puts forward some suggestions on how Xinhua promote it＇s printing industry sustainably as follows： to im- prove the service quality and service level, to promote industrial upgrading actively and expanding the business scope, giving full play to the role of the trade association to implement the brand strategy comprehensively, strengthening the government＇s guiding and supporting , making an effort to cultivate industry leading.