我国中小企业营销创新探析

Analysis on the Marketing Innovation by China's Minor Enterprises

营销创新对中小企业的生存和发展具有重大意义,也是中小企业适应经济全球化的必然要求。从我国中小企业的现状出发,分析我国中小企业进行营销创新的必要性,并提出具体建议。

Marketing innovation is of great significance to the survival and growth of small and medium-sized enterprises and it is an imperative step for them to adapt to economic globalization. This article makes analysis on the necessity of minor enterprises in China to pursue marketing innovation and puts forward specific suggestions in light of their current reality.