摘要
渠道为王,是中国营销市场竞争特征的总结。本文研究了中国本土企业与西方跨国公司市场竞争的战略武器——渠道以及基于渠道的终端促销以及品牌战略,结合隆力奇公司渠道变革案例对中国式营销渠道战略做了一个理论概括,揭示了太极思维与这一战略布局的关系。
Channels for the King, is characteristic of China marketing market summary. This paper studies the strategic arms--Channels and channel-based terminal promotion as well as brand strategy, which is Chinese local business when faced with the market competition from western multinational corporations. This paper makes a theoretical generalization to the Chinese style marketing channel strategy, and reveals the relationship between Tai Chi thinking and the strategic layout.
关键词
战略
太极
渠道
中国式营销
strategy Tai Chi channel Chinese style marketing
