系统化创新决策模式运用于创新产品设计——以消费性电子产品为例

Application of Systemic Innovation Decision Model on Product Design of Consumer Electronic Goods

近年来,企业面临之竞争环境相较于以往已大不相同,以往所追求产品之量产,并非一定能够满足顾客需求,而现今制造技术提升、网络信息发达和顾客追求与众不同的产品等环境,已不同于过往的单纯。因此,本研究希望能透过系统化创新决策方法于创新产品开发,以满足顾客与制造之利益,运用ANP网络层级分析法,导入著名的消费性家电品牌美式咖啡机,进行多重产品构面分析,经由Super Decision软件系统取得权重值,将获得的构面,运用Kano质量模式分析消费性家电产品之基本功能和质量特性,及消费者对于消费性家电产品属性的质量评价与消费者满意度之相关性,归纳出消费性家电产品设计之要素。实验结果发现,此系统化创新决策模式,提升产品之质量和满足顾客需求,期望未来让企业推广运用于其他性质的产品之设计开发,有效地提升产品与顾客效益。

The present competitive market has changed much for manufacturers who must turn from pursuing production scale to seeking technological upgrading,effective information networking and individual consumer satisfaction.This study applies systemic innovation decision model on product design to satisfy both consumers＇ and manufacturers＇ needs.It conducts a multi products dimensional analysis by introducing an American coffee maker by a famous consumer electronic brand through ANP（Analytic Network Process）.Weighting is gained by Super Decision software and applied to dimensions to analyze products＇ basic functions and quality issues,consumers＇ quality evaluation and its correlation with consumer satisfaction in order to find out the design elements for consumer electronic goods by using Kano quality model.Research results show that this decision model can improve product quality and satisfy consumer＇s needs.It is expected that its application in the design and development of other products can effectively promote product and consumer benefits.