摘要
基于博弈论原理对企业服务创新路径的选择做出了分析。首先回顾了服务创新路径的相关理论,提出主要的两种路径选择:根本创新和附加创新;其次,结合博弈论分析了服务企业进行根本创新时的收益矩阵和支付矩阵;最后,根据上述分析,提出服务企业进行创新时的路径选择。
Based on game theory, the article analyzed how service companies made good innovation choices. Firstly, it reviewed some scholars＇ ideas about service innovation and then pointed out two kinds of choices ： radical innovation and additional innovation. Secondly, combined with game theory, payoff matrix of service company was analyzed. Finally, the article gave some advice to choose which innovation was appropriate.
出处
《科技管理研究》
CSSCI
北大核心
2012年第4期12-14,共3页
Science and Technology Management Research
基金
天津市哲学社会科学规划项目"天津市服务外包业创新能力研究"(TJGL10-894)
关键词
服务创新
纳什均衡
路径选择
service company
Nash equilibrium
service innovation
